A store is a catalog, a checkout, and operations that agree

E-commerce fails in the gaps: the product page says in stock, the warehouse does not; the ad promises a SKU that was unpublished; checkout cannot price the shipping rule staff already know. We build and connect storefronts, merchant admin, inventory, order exceptions and the growth path around them. We use established commerce platforms when they fit, and custom software when the catalog, bundling or B2B rules will not. We do not guarantee revenue.

Platform versus custom is a catalog question

If you sell a straightforward DTC catalog with ordinary variants, a mature platform (Shopify-class or similar) plus good operations is usually the correct core. Custom work then sits at the edges: a B2B price list, a configurator, a warehouse exception console, a subscription rule the app store cannot express, or a headless storefront on your own web stack.

Problems this solution is built to address

• Oversell and undersell

  Channels do not share a quantity. You need a reservation model, not a nightly CSV hope.

• Checkout cannot express the deal

  Surcharges, deposits, split shipments, tax exceptions, or quote-based B2B. The cart is lying.

• Orders die in email

  Partial fulfillments, holds, returns. Merchant tools need states, not a shared inbox.

• Catalog chaos

  Options, kits, localized content, and SEO pages that duplicate. Information architecture is merchandising.

• Ads on ghost products

  Feeds include unpublished or out-of-stock items. The feed must be a product of inventory, not a side file.

• Finance reconciling by hand

  Payouts, refunds, gift cards. Hooks to accounting beat a month-end archaeology session.

Capabilities

• Catalog and merchandising

  Products, variants, collections, content, and the rules for what can appear where.

• Checkout and payments

  Integration to processors you choose. We are not a bank. PCI scope stays with the provider’s fields.

• Inventory and warehouses

  Locations, reservations, incoming PO, and the exception when a pick fails.

• Order operations

  Fulfillment, splits, returns, customer-visible status.

• Storefront engineering

  Theme, headless React, or custom web, performance and accessibility as ordinary craft.

• Growth loop

  Feeds, landing, CRM, replenishment messages, inventory-aware.

Use cases

• DTC with operational pain

  Keep the platform; replace the spreadsheet warehouse and the broken feed.

• B2B catalogs and quotes

  Account-specific price, credit, and checkout that is not a consumer cart.

• Product plus education or services

  Physical SKU bundled with access to content or a booking, two systems that must share an order.

• Startup first store

  Ship on a platform unless the catalog is the product. Custom later, not as a rite of passage.

How an e-commerce engagement runs

1. Discovery

   Catalog shape, channels, warehouses, payment, tax, and the worst weekly exception.

2. Scope

   Platform stay-or-go, which modules are custom, which stay native, and a first production slice (often inventory or checkout, not a full redesign).

3. Architecture

   Source of truth for SKU and quantity, order IDs, and how ads/CRM will consume them.

4. Build and rehearsal

   Test orders, refunds, oversell attempts, and a failed payment. Operators click staging.

5. Launch

   Cutover plan, feed pause/resume, support macros. Then iterate on the exception queue, not on a new theme every week.

Show us where the SKU and the warehouse disagree

Send the platform, the channels, and the weekly exception. We will say whether to configure, integrate, or build a custom catalog and ops layer.

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